SouthState Bank:A Growing Brand.
A Local Story.
A new headquarters puts a bank on the skyline. The right story connects that presence to the people and communities it serves. Big Wave Productions helps SouthState tell those stories through bank video production spanning headquarters launches, community service, and short-form social content.
Two of SouthState's five most-viewed Instagram reels. One production partner.
The Atlanta headquarters video and Rachaad White collaboration videos produced by Big Wave brought two different sides of SouthState's local story to its Instagram audience.
Of SouthState's most-viewed Instagram reels
Combined Instagram views for Atlanta and Rachaad White videos produced by Big Wave
Based on Big Wave's September 24, 2026 review. View counts are rounded; measurement details appear below.
Talk about your bank's next video projectThe challenge: make the local story as clear as the brand
A headquarters opening is more than a real estate announcement. It is an opportunity to communicate a bank's commitment to a market, introduce its leaders, and give employees, customers, and community partners a shared story.
For SouthState's Rivergate Tower project in Tampa, that meant looking beyond the building to the leadership and community behind it.
The relationship began with a referral from the electrical sign company responsible for the Rivergate Tower signage and grew into a broader production partnership. Big Wave also documented SouthState signage and locations in Orlando, Tampa, Atlanta, McKinney, Greeley, Denver, and Charleston. (SouthState production and photography)
The creative priorities were straightforward:
- Local relevance:
- Put recognizable places, real people, and community connections at the center of the story.
- Brand consistency:
- Give each location its own character without losing the shared SouthState identity.
- Content that works across channels:
- Plan for social feeds, websites, events, and ongoing headquarters presentation.
Bank video production built around people, places, and purpose
Different marketing objectives call for different stories. Across Atlanta and Tampa, the work pairs a consistent brand identity with a distinct local perspective.
Watch the Atlanta film
Atlanta: a headquarters story with a social audience
The Atlanta work tells the story of SouthState's regional headquarters at Prominence Tower. A longer film develops the story, while the short-form Instagram video offers an introduction in the feed and recorded 18.2K views. Watch SouthState's Atlanta headquarters film.
Watch on Instagram
SouthState Instagram reel
Rachaad White: a local conversation, not a product pitch
The social collaboration paired Rachaad White with Angel Gonzalez, SouthState's West Florida Division President, and recorded 16K Instagram views. Watch the Rachaad White reel.
Custom graphics and animation gave the live-action story a distinct visual treatment. VFX rotoscoping and AI-assisted effects enhanced two specific moments: the opening sequence and a close-up of the football spiraling through the air.
Tampa: a film for the launch and beyond
Big Wave combined timelapse coverage of the Rivergate Tower signage installation with aerial and ground footage of the building and Tampa skyline. (Tampa production details) Interviews with SouthState's CEO, Tampa's mayor, SouthState's West Florida Division President, and the president of the Tampa Bay Economic Development Council connected the milestone to its business and community context. (Executive and community interviews)
Watch the Tampa film
The finished film served more than a single launch post:
- Website and social: Shared across SouthState's digital channels. (Project distribution)
- Grand opening: Played on a 40-foot ultrawide display at Rivergate Tower. (Event presentation)
- Ongoing headquarters display: Continued playing for visitors, employees, and community stakeholders. (Headquarters use)
One production supported the launch and continued telling the story afterward. Watch SouthState's Tampa headquarters film.
The results on Instagram
Our Atlanta headquarters video and Rachaad White collaboration ranked among SouthState's five most-viewed Instagram reels and recorded approximately 35,000 combined Instagram views.
| Big Wave-produced video | Instagram views |
|---|---|
| Atlanta headquarters | 18.2K |
| Rachaad White collaboration | 16K |
| Combined Instagram views | Approximately 35,000 |
Measurement note: Instagram screenshots were reviewed September 24, 2026. Instagram counts include abbreviated displays; approximately 35,000 is a broad rounding of the two leading reels' combined views. View counts are not unique viewers, engagement rates, or customer-acquisition results. Paid versus organic distribution has not been confirmed.
What this means for your bank marketing team
The value is not just a finished film. It is a production partner who can connect a market milestone, a leadership conversation, or a community story to the channels where it needs to work.
Our approach to brand video production starts with your audience, message, and distribution plan, with stakeholder review and approved messaging built into the planning. The creative treatment follows the marketing objective, not the other way around.
“Big Wave Productions is a true partner and an absolute joy to work with, handling all aspects of photo and video production. Project after project, Brian, John, and their team always deliver the quality we are looking for.”
What story should your bank tell next?
Whether you are opening a headquarters, introducing a market leader, or spotlighting community service, start with the story your audience needs to hear. Tell us the objective, the channels, and the timeline, and let's plan the production around them.