Social Media Video for Brands
We Shoot with the Final Edit in Mind
The deliverables drive the production.
At Big Wave Productions, we don't show up on shoot day and figure it out. Every production starts with the end in mind — what's the final deliverable, where does it live, and who's watching it? That answer shapes everything from the cameras and lenses we choose to the way we block a scene.
Before a single frame is captured, we invest in advanced pre-production planning with our clients. That means scripting, storyboarding, shot lists, location scouting, and creative collaboration — so everyone walks onto set aligned and ready to move. The more prep we do together upfront, the stronger the content and the smoother the shoot.
Our go-to kit is built around Canon cinema cameras and lenses — but the full gear package is never one-size-fits-all. The orientation of the final edit directly influences our equipment choices: which camera bodies, which lenses, what rigging, stabilization, monitors, and grip we bring to set. A vertical social shoot calls for a different setup than a widescreen brand film or a square ad campaign — and we plan accordingly.
What pre-production looks like with Big Wave Productions:
Creative strategy + scripting aligned to your deliverables
Storyboarding + shot planning for every orientation
Location scouting + talent coordination
Camera, lens, and equipment selection based on final format
Rig and accessory builds tailored to vertical, horizontal, or square output
Collaborative client review at every stage before we roll
This approach means you're never retrofitting footage into a format it wasn't designed for. Every shot is intentional, every setup is purpose-built, and every deliverable is planned from frame one.
Vertical Video
Scroll-stopping content that fills the screen.
Vertical video is built for the way people actually hold their phones — and it's where the biggest audiences are spending their time. When your content fills the entire screen, there's nowhere else to look. That's powerful.
We shoot vertical for platforms like TikTok, Instagram Reels + Stories, YouTube Shorts, Snapchat, Facebook Reels, and Pinterest. These platforms prioritize 9:16 content in their algorithms, which means vertical isn't just a preference — it's a performance advantage.
Best for:
Short-form social content + reels
Behind-the-scenes conference moments
Quick testimonials + attendee soundbites
Event teasers + countdowns
Brand awareness campaigns designed for mobile feeds
Whether it's a 15-second conference teaser or a punchy brand promo, vertical video grabs attention in the scroll and holds it.
Horizontal Video
Cinematic storytelling that commands attention.
Horizontal is the format we've been telling stories in since the beginning of cinema — and it still hits different. When your content needs room to breathe, widescreen gives it the space to shine. This is where brand films, keynote captures, and narrative-driven pieces live.
We shoot horizontal for YouTube, LinkedIn, Facebook, your website, trade show screens, and anywhere your content will be viewed on a larger display. It's the standard for long-form content and the format audiences expect when they're settling in to watch something with intention.
Best for:
Brand story films + company overview videos
Conference keynotes + full session recordings
Executive interviews + in-depth testimonials
Product launches + explainer videos
Website hero videos + landing page content
Trade show + event display screens
From a four-minute brand documentary to a complete conference session capture, horizontal gives your story the cinematic treatment it deserves.
Let’s Frame Your Next Project Together
Whether you need vertical reels, a widescreen brand film, or a full library of content across every format — we'll make sure your story looks incredible no matter where it plays.